Trade publications need more detail and
less big-picture than the mainstream press.
If you weave in related information, you
can target two or three different types of trades, such as construction and
environmental or transportation, at once.
Business weeklies and the business section
of the local daily need some detail and more information on the importance to
make it meaningful for the business reader not in the industry. If they want more
info, they’ll ask for it.
Use a person for the “anecdotal lede” as a
way to add human interest to a news or feature release for local newspapers and
weekly tabloids that run releases.
Add quotes for emphasis and color only, not
new facts.
Unless you have three months or more to
send information to magazines, target events to broadcast media.
Nonprofit fundraisers that can be previewed
or happen in the morning are perfect for local AM shows.
News events, such as grand openings, need
to be held at a time that works for reporters, such as 10 a.m. That gives them
time to gets interviews and visuals, write and edit the story for the evening
news deadline.
Television needs action; talking heads won’t
cut it.
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