Wednesday, February 15, 2017

How to target winning press releases

Trade publications need more detail and less big-picture than the mainstream press.

If you weave in related information, you can target two or three different types of trades, such as construction and environmental or transportation, at once.  

Business weeklies and the business section of the local daily need some detail and more information on the importance to make it meaningful for the business reader not in the industry. If they want more info, they’ll ask for it.

Use a person for the “anecdotal lede” as a way to add human interest to a news or feature release for local newspapers and weekly tabloids that run releases. 

Add quotes for emphasis and color only, not new facts.

Unless you have three months or more to send information to magazines, target events to broadcast media.

Nonprofit fundraisers that can be previewed or happen in the morning are perfect for local AM shows.

News events, such as grand openings, need to be held at a time that works for reporters, such as 10 a.m. That gives them time to gets interviews and visuals, write and edit the story for the evening news deadline.

Television needs action; talking heads won’t cut it.

For more information, contact Dell Richards Publicity at

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